Everyone starts somewhere
A launch campaign for a running app aimed squarely at people who do not consider themselves runners.
Everyone starts somewhere.
A running app built for the first mile, not the marathon.
Download Pace- Client
- Pace
- Category
- App launch campaign
- Industry
- Consumer app
- Year
- 2026
The brief
Pace was entering a category dominated by elite imagery — sub-three marathons, mountain trails, people who already run. The launch had to reach the far larger group who own a pair of trainers and no confidence.
The approach
We made the first mile the hero. One coral field, black type, and product screens rebuilt as designed frames rather than screenshots. The film is ten seconds of an ordinary evening — door, street, done — and every static in the set is a variation on a single sentence, so the campaign scales without the idea drifting.
The creative
Your first run is tomorrow.
Pace picks the route, the distance and the playlist.
Get startedSlow is still a pace.
1
Mile. That is the entire first week.
No one is watching.
Which is exactly the point.
Start week onePACE
Start somewhereOne screen, four placements
The app is rebuilt as a designed frame rather than a screenshot, then re-composed per placement so the interface stays readable at every crop.
Week one.
DownloadWeek one.
DownloadWeek one.
DownloadWeek one.
DownloadThe result
Concept project. Performance figures are published only where a client has shared verified campaign data.
More work
All projectsHave something to create?
Tell us what you're launching, selling or promoting. We'll take it from there.
or email hello@hzvisuals.com