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Work/FrameConcept project

The metric that matters

A motion-first campaign built on data that moves — because the product does.

Frame — Motion
Frame
The
metric
that
Product analytics that answer the question you actually asked.
Client
Frame
Category
Motion campaign
Industry
Product analytics
Year
2026

The brief

Frame's product only makes sense in motion — the value is in how fast a question becomes a chart. Static screenshots had been under-selling it for a year.

The approach

We animated the product itself rather than decorating around it. One grade, one typographic layer, one electric blue used only where the eye needs to go next. The master runs thirty seconds; every other placement is a cut of that master, timed so the key beat lands before the platform's skip threshold.

The creative

6 motion cutsAnimated product system12 static keyframesVertical and square masters
Motion frameFrame

Watch the funnel breathe.

Live cohorts, not yesterday's export.

YouTube — 16:9
Vertical cutFrame

Dashboards do not answer questions.

Frame does.

Frame
Reels — 9:16
KeyframeFrame

1 query

From question to cohort in a single step

Feed — 1:1
Hook

Your analytics tool is a filing cabinet.

Frame is an answer.

Try FrameFrame
Display — 3:2
Cutdown
Frame
Ask.
See.
Ship.
6 second cutdown
Feed — 4:5

FRAME

Product analytics
End card
End card — 16:9
The system

Six cuts, one grade

A 30 second master cut down to 15, 8 and 6 seconds, then remastered vertical and square without redrawing a frame.

1:1 — 8s
Frame
Ask.
See.
Ship.
Feed
4:5 — 15s
Frame
Ask.
See.
Ship.
Feed — tall
9:16 — 6s
Frame
Ask.
See.
Ship.
Reels
16:9 — 30s
Frame
Ask.
See.
Ship.
Pre-roll

The result

Concept project. Performance figures are published only where a client has shared verified campaign data.

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Have something to create?

Tell us what you're launching, selling or promoting. We'll take it from there.

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or email hello@hzvisuals.com