Work/CrosscourtConcept project

The season, in full

A season-long campaign system for a padel league selling tickets, broadcast and membership at once.

Crosscourt — Season 04Crosscourt

The season, in full.

22 weeks14 clubsone courtGet tickets →

Client: Crosscourt
Category: Campaign creative
Industry: Sports & media
Year: 2026

The brief

Crosscourt needed to sell tickets, broadcast subscriptions and season memberships from the same campaign, across twenty-two match weeks, without the creative going stale by round six.

The approach

We built a fixture system rather than a campaign. Deep navy, one acid yellow, and a diagonal that carries from the broadcast title package straight into every static and poster. Because the match details sit in defined slots, the league produces a full round of creative in an afternoon — and week twenty-two still looks like week one.

The creative

Season key visual22 fixture setsBroadcast title packageSocial and out-of-home formats

Round 06Crosscourt

Friday. Centre court.

19:45LiveCrosscourt TV

Fixture post — 4:5

Hook 02Crosscourt

Nothing about this is casual.

Crosscourt

Instagram — 1:1

Title sequence

Crosscourt

Serve.

Rally.

Point.

20 second broadcast open

Broadcast — 16:9

Season proofCrosscourt

Match weeks, one visual system

Membership — 1:1

MembershipCrosscourt

The best seat is the one you turn up for.

Season membership, now open.

Join for the season

Out-of-home — 9:16

CROSSCOURT

Season four

End card

Broadcast end card — 3:2

The system

One fixture, four placements

Match details drop into fixed slots, so a round of fixture creative is produced in an afternoon and still reads as the league rather than as a template.

1:1Crosscourt

Round 06.

Fri19:45Live

Feed

4:5Crosscourt

Round 06.

Fri19:45Live

Feed — tall

9:16Crosscourt

Round 06.

Fri19:45Live

Stories