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Work/NorthConcept project

Close the month by the third

A quieter, more considered creative language for a finance platform selling to CFOs.

North — CampaignNorth

Close the month by the third.

Financial operations, without the last-week scramble.

See how North works
Client
North
Category
Brand and demand creative
Industry
Fintech
Year
2026

The brief

North sells to finance leaders who have seen every growth-marketing trick and trust none of them. The campaign needed authority rather than volume, and it needed to work in a LinkedIn feed, a conference hall and a printed leave-behind.

The approach

We treated the advertising like editorial: warm paper, deep green, one idea per frame and type set at a size that assumes the reader is intelligent. The proof point — closing on day three — carries the whole campaign, and every format is a different crop of the same composition rather than a different design.

The creative

Campaign key visual20 static variationsProduct explainerEvent and print assets
Proof frameNorth

Day 3

Books closed, reconciled and signed off

LinkedIn — 4:5
ProductNorth

Every entry, already reconciled.

North matches as the money moves.

Book a walkthrough
Display — 3:2
Positioning

The close should be a formality, not a fortnight.

North
Feed — 1:1
Hook

Finance teams deserve a quiet week.

North does the reconciliation nobody wants to own.

See howNorth
Newsletter — 16:9
Explainer
North
Match.
Review.
Close.
30 second product explainer
Site and sales — 16:9

NORTH

Financial operations
End card
End card — 1:1
The system

Campaign set

A single proof point, formatted for the feed, the story, the display slot and the conference screen.

1:1North

Day 3

Books closed

Feed
4:5North

Day 3

Books closed

Feed — tall
9:16North

Day 3

Books closed

Stories
16:9North

Day 3

Books closed

Event screen

The result

Concept project. Performance figures are published only where a client has shared verified campaign data.

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