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HZ VISUALS
Work/TabberSister venture, same founder as HZ Visuals

Focus as the brand

Identity and site for a service that tests Swedish websites with only a keyboard and records where visitors get stuck.

Tabber home page: the headline and test form beside a membership application where a yellow focus highlight tabs through four steps and gets stuck.
Company
Tabber (sister venture)
Category
Brand and website
Industry
Web accessibility testing
Year
2026

The brief

Tabber tests a website the way a keyboard-only visitor uses it, records the attempt and explains every barrier in Swedish. It sells to web shops, associations and agencies. An accessibility service has to pass its own test, so the brand could not ask for a single exception.

The approach

The brand colour is the focus indicator, the yellow halo a keyboard user follows through a page, and the logo is a Tab key. The type is Atkinson Hyperlegible, drawn by the Braille Institute for low-vision readers and self-hosted so visitors' browsers make no third-party font requests. The hero is the product in miniature: a highlight tabs through a membership application and stops where the visitor gets stuck. Without motion it shows the final state, and headings hyphenate so long Swedish words never push a phone screen sideways.

The creative

Tab-key logoSite in Swedish and EnglishAnimated keyboard pathGuide pages
A membership application tabbed through with the keyboard. The highlight stops at the membership choice, and the last two steps are marked as not reached.
The keyboard path
The Tabber home page on a phone.
Mobile
Three numbered steps on yellow keys explaining how the test works.
How the test works
The Tabber guide to digital accessibility for web shops.
Guide
The system

One signal colour

Navy for text, cobalt for actions, yellow only where the keyboard is. The logo, the step numbers and the keyboard path share that yellow, and it is only ever a background behind navy, never text on white.

The Tabber logo: a Tab key arrow and the word tabber on a yellow key.
Logo
The English Tabber home page on a phone.
Mobile, English
The Tabber guide on a phone.
Mobile, guide

The result

Sister venture. Tabber has the same founder as HZ Visuals, so there is no client quote here and no performance figures. The site is live at tabber.se.

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